By Ayesha Khan · Updated May 30, 2026 · 3 min read
GIFs are still the easiest way to share a short moving moment. They auto-play in every chat app, embed cleanly in product docs, and never need a special player. The trick is to keep them short and small — anything over five or six seconds usually balloons into a file too large to share.
The GIF Maker on Rash Tools turns any MP4, WebM or MOV clip into a clean looping GIF in a few seconds. Drop your video in, scrub through the timeline to pick a start and end point, choose the output size and frame rate, and click create. The conversion runs through FFmpeg compiled to WebAssembly, so your video never leaves the browser.
For chat-friendly GIFs, aim for 480 pixels wide at 15 frames per second and keep the duration under four seconds. For product demos on a landing page, you can go up to 720 pixels wide at 24 fps, but try to keep the final file under two megabytes so it loads fast. Reducing the color palette to 64 colors also shrinks the file dramatically with minimal visual loss.
Pair the GIF Maker with the Video Trimmer to grab the perfect clip from a longer recording, and with the Compress Video tool if you need a much smaller MP4 instead of a GIF for the same use case. Modern chat apps now support MP4 video, and a compressed MP4 is usually five to ten times smaller than the equivalent GIF.
